Category Art direction, Brand Identity, Broadcast Design
✶ Selected Project – 14th Brazilian Graphic Design Biennial, 2024
✴︎ Finalist – 2022 Latin America Promax Awards
Development of the opening credits, visual identity, and graphic elements for the weekly program Papo de Segunda, broadcast on GNT.
The 13th season introduced a more sober and sophisticated set design. The opening took a complementary approach: breaking that formality and reintroducing, through humor, the informality that defines the show’s format. Each of the four hosts was placed in environments designed to translate, in a playful and exaggerated way, their personal universes and characteristic tastes. These stylized scenarios highlight their personalities and the contrast between them while maintaining a unified visual language.
The identity system is structured around four primary colors, one associated with each host, combined with a pair of expressive typefaces that support the show’s dynamic and contrasting tone. The system extends into the internal graphics, ensuring coherence across lower thirds, transitions, and the opening sequence. The result evokes the hosts’ irreverence and invites dialogue by placing differences at the center, turning contrast into a point of connection.
Desenvolvimento da abertura, identidade visual e elementos gráficos para o programa semanal Papo de Segunda, do canal GNT.
A 13ª temporada trouxe um cenário mais sóbrio e sofisticado. A abertura seguiu na direção complementar: quebrar essa seriedade e resgatar, por meio do humor, a informalidade que sustenta o formato do programa. Os quatro apresentadores foram inseridos em ambientes criados para traduzir, de forma lúdica e exagerada, os universos e gostos característicos de cada um. Esses cenários estilizados reforçam suas personalidades e o contraste entre eles, mantendo uma linguagem visual unificada.
A identidade se estrutura a partir de quatro cores principais, uma associada a cada apresentador, combinadas a uma dupla de tipografias expressivas que sustentam o tom contrastante e dinâmico do programa. O sistema se desdobra nos grafismos internos, garantindo coerência entre GC, transições e abertura. O resultado evoca a irreverência dos apresentadores e convida ao diálogo ao colocar as diferenças em evidência, transformando contraste em ponto de encontro.
GLOBO TEAM
Creative Director – Ricardo Moyano
Creative Manager – Mônica Puga
Creative Coordinator – Bruna Fonyat
Design Lead – Thais Esmeraldo
Storyboarder – Igor Ching San
Visual Effects – Edu Lima and Luiza Russo
Editing – Karla Rodrigues
Music Producer – Nani Palmeira
Marketing and Operations Director – Mariana Novaes
Account Manager – Suzana Prista
Account Coordinator – Sandro Machado
Account Assistant – Gabrielle Bastos
Production Manager – Ricardo Leo
Production Coordinator – Kle Kantalice
Producer – Patricia Hermes da Fonseca Cardoso
Production Assistant – Jessica Cunha
Production Intern – Raquel Gusmão
PAPO DE SEGUNDA TEAM
Director – Isabella Leon
Content Analyst – Paula Boghossian
Cast – Emicida, Fábio Porchat, João Vicente and Chico Bosco
Film Crew
Director – Philipe Noguchi
AD – Hemily Filgueira
DOP – Dudu Mafra
Focus-puller – Ric Pentagna
2nd AD – João Chataignier
Logger – Mariana Duran Lenzi
Still – Guto Costa
Art Direction – Karla Salvoni
Art Producer – Ciça Schurig
Object Producer – Bianca Portes
Stagehand – Raphael Miranda
Assistant Stagehand – Jones Trigueiro
Costume Designer – Lucas Magno
Costume Assistant – Camilla Viana
Make-up / Characterization – Elaine Martins
Make-up Assistant – Graciane Vazquez
Gaffer – Marcelo de Souza
Electrical Assistants – Raimundo Benedito, Anderson Viana, Oscar Azparren, Roberto de Lima
Chief Machinist – Douglas de Oliveira
Assistant Machinist – Rafael Ambrósio